Why is Adtech Systems falling/rising?

As of 25-Sep, Adtech Systems Ltd is experiencing a decline in its stock price, currently at Rs 81.00, which reflects a decrease of Rs 7.75 or 8.73%. Today's price summary indicates that the stock underperformed its sector by 7.23%, opening with a loss of 3.55% and reaching an intraday low of Rs 80.35, marking a 9.46% drop. Over the past week, the stock has shown a modest gain of 1.64%, but it has underperformed against the benchmark over the last year with a return of -9.27%. The company's weak long-term fundamentals, highlighted by a -13.30% CAGR growth in net sales over the last five years and disappointing quarterly results, contribute to the negative sentiment surrounding the stock. Additionally, the fact that 29.68% of promoter shares are pledged adds further downward pressure in a falling market.
In the broader market context, while Adtech Systems has gained 1.64% in the past week, the Sensex has declined by 2.23% during the same period, indicating that the stock is performing relatively better in the short term compared to the overall market. However, the company's consistent underperformance against the benchmark over the last three years, coupled with a significant drop in net sales and profitability, suggests a challenging environment for the stock. The rising investor participation, as indicated by a 46.66% increase in delivery volume, may provide some support, but the overall negative fundamentals and market conditions are likely driving the stock's current downward trajectory.