Why is Adtech Systems falling/rising?

As of 29-Sep, Adtech Systems Ltd is experiencing a decline in its stock price, currently at 77.25, which reflects a decrease of 2.87 or 3.58%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total drop of 12.96% during this period. Today, it opened with a loss of 2% and reached an intraday low of Rs 77, indicating significant selling pressure. The stock's performance over the past week shows a decline of 12.59%, while it has gained 10.91% over the past month. However, the long-term outlook remains weak, with a -13.30% CAGR growth in net sales over the last five years and a return on equity of only 8.75%, suggesting low profitability. Additionally, 29.68% of promoter shares are pledged, which can exert further downward pressure in a falling market.
In the broader market context, Adtech Systems has consistently underperformed against the benchmark, with a one-year return of -12.10% compared to the Sensex's -6.08%. This trend of underperformance has been evident over the last three years, where the stock has lagged behind the BSE500 in each annual period. The stock's recent decline is exacerbated by falling investor participation, as evidenced by a significant drop in delivery volume, which has decreased by 58.16% against the five-day average. Overall, the combination of weak financial fundamentals, negative quarterly results, and high promoter share pledging contributes to the stock's current downward trajectory.