Why is Adtech Systems falling/rising?

As of 30-Sep, Adtech Systems Ltd is experiencing a decline in its stock price, currently at Rs 72.85, which reflects a decrease of Rs 4.81 or 6.19%. The stock has been underperforming significantly, having fallen for the last four consecutive days, resulting in a total drop of 17.92% during this period. Today's trading saw the stock reach an intraday low of Rs 68, indicating high volatility with an intraday fluctuation of 7.13%. Additionally, the stock has shown a weak performance compared to the benchmark, with a 1-week return of -16.81% against the Sensex's -2.23%. The company's fundamentals are concerning, with a negative CAGR growth in net sales over the last five years and a low return on equity, which further exacerbates investor sentiment.
In the broader market context, Adtech Systems has consistently underperformed against the benchmark indices, generating -15.29% returns over the past year while the Sensex has only declined by 4.78%. The stock's liquidity appears to be diminishing, as evidenced by a significant drop in delivery volume, which has decreased by 78.73% compared to the five-day average. Furthermore, the fact that 29.68% of promoter shares are pledged adds to the downward pressure on the stock, particularly in a falling market. Overall, these factors contribute to a negative outlook for Adtech Systems, leading to its current price decline.