Why is Advance Lifes. falling/rising?

As of 15-Oct, Advance Lifestyles Ltd is experiencing a decline in its stock price, currently at 26.55, which reflects a decrease of 0.32 or 1.19%. The stock has underperformed its sector by 2.17% today and has been on a downward trend for the last two days, accumulating a total loss of 1.59% during this period. Over the past week, the stock has shown a modest gain of 1.80%, but it has struggled significantly over the longer term, with a year-to-date decline of 15.36% and a staggering 46.69% drop over the past year. Despite these challenges, there has been a notable increase in investor participation, with delivery volume rising by 121.29% compared to the five-day average, indicating some interest in the stock despite its recent performance.
In the broader market context, while Advance Lifestyles Ltd has faced difficulties, the Sensex has shown a positive return of 1.02% over the past week and 5.72% year-to-date. This suggests that the stock's recent decline is not reflective of the overall market trend, as it continues to lag behind the benchmark. The stock's performance relative to its moving averages indicates that it is currently below the 100-day and 200-day moving averages, which could signal bearish sentiment among investors. Overall, the combination of underperformance against the sector and the broader market, along with the significant year-over-year decline, contributes to the stock's current downward trajectory.