Why is Aether Industri. falling/rising?

As of 12-Sep, Aether Industries Ltd is experiencing a decline in its stock price, currently at Rs 733.00, which reflects a decrease of Rs 3.45 or 0.47%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total return of -1.37% during this period. It is also trading close to its 52-week low, just 1.15% away from Rs 724.6. The stock has shown negative returns over various periods, including -1.08% over the past week and -27.36% over the last year, significantly underperforming the benchmark Sensex, which has gained 1.48% in the same week. Despite the company declaring positive results for the last three consecutive quarters, including a high net sales figure, the stock's long-term growth prospects appear poor, with a low return on equity and a high price-to-book value ratio indicating an expensive valuation.
Broader market context reveals that Aether Industries has consistently underperformed against the benchmark over the last three years, with a notable decline of -17.69% compared to the Sensex's impressive gain of 36.25% in the same timeframe. The recent drop in investor participation, as indicated by a significant decrease in delivery volume, suggests waning interest among investors, further contributing to the stock's decline. Additionally, the reduction in promoter stake by 6.77% may signal a lack of confidence in the company's future, which could deter potential investors. Overall, the combination of poor short-term performance, negative investor sentiment, and unfavorable comparisons to the broader market has led to the stock's current downward trend.