Why is Affle 3i falling/rising?

As of 10-Jun, Affle 3i Ltd's stock price is rising, currently at Rs. 1,935.00, reflecting an increase of Rs. 67.00 or 3.59%. The stock has recently hit a new 52-week high of Rs. 1986.25 and has outperformed its sector by 4.16%. It has been on a gaining streak for the last three days, accumulating a total return of 8.16% during this period. The stock has shown strong performance over various time frames, with a 60.45% increase over the past year and a remarkable 544.68% rise over the last five years. Positive factors contributing to this upward movement include high management efficiency indicated by a return on equity (ROE) of 19.46%, a low debt-to-equity ratio of 0.03, and consistent positive quarterly results, which have bolstered investor confidence.
In the broader market context, Affle 3i Ltd's short-term performance of +8.65% over the past week significantly outpaces the Sensex's gain of +2.05% during the same period. This strong relative performance highlights the stock's appeal among investors, particularly given its high institutional holdings of 31.4%, which suggest confidence from more sophisticated investors. Additionally, the stock's technical indicators remain bullish, further supporting its upward trajectory. However, it is worth noting that the stock's valuation appears expensive with a price-to-book ratio of 9.2, which could pose risks if future growth does not meet investor expectations.