Why is Agarwal Fortune falling/rising?

As of 24-Jul, Agarwal Fortune India Ltd is experiencing a decline in its stock price, currently at 23.00, reflecting a decrease of 0.59 or 2.5%. Today's performance indicates that the stock has underperformed its sector by 1.76%. Despite trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, there is a notable drop in investor participation, with delivery volume falling by 97.08% against the 5-day average. Over the past week, the stock has shown a return of 7.48%, while it has increased by 5.02% over the past month. However, it has underperformed over the last year, with a return of -9.27%. The company has strong long-term fundamentals, with an average return on equity of 20.38% and net sales growth of 52.60%, but it is facing challenges due to its high valuation and consistent underperformance against benchmarks.
Broader market context shows that while Agarwal Fortune has had a positive short-term return, it has lagged behind the broader market, specifically the Sensex, which has gained 0.16% over the past month. The stock's performance has been further hindered by its expensive valuation, with a price-to-book value of 8.1, and a PEG ratio of 0.1, indicating that despite rising profits, the stock is not reflecting this in its price. The consistent underperformance against the BSE500 over the last three years adds to the negative sentiment surrounding the stock, contributing to its current decline.