Why is AI Champ.Inds. falling/rising?

As of 22-Jul, AI Champdany Industries Ltd is experiencing a decline in its stock price, currently at Rs 53.45, which reflects a decrease of Rs 1.45 or 2.64%. The stock has underperformed its sector by 2.21% today and has been on a consecutive downward trend for the last two days, resulting in a total decline of 3.17%. The stock reached an intraday low of Rs 52.45, marking a 4.46% drop. Over the past week, the stock has shown a slight decrease of 0.47%, while its performance over the last month has been more favorable with a gain of 21.75%. However, the company is facing significant challenges, including operating losses and a weak long-term fundamental strength, as evidenced by a negative growth rate in net sales and operating profit over the past five years. Additionally, the company has reported negative earnings, with a substantial drop in both profit before tax and profit after tax in the latest quarter.
In the broader market context, the stock's recent performance has mirrored the benchmark Sensex, which also saw a decline of 0.47% over the past week. Despite a positive return of 21.75% over the last month, the year-to-date performance shows a decline of 7.84%, contrasting with the Sensex's gain of 5.18%. The stock's liquidity appears to be decreasing, as indicated by a significant drop in delivery volume, which has fallen by 58.57% against the five-day average. This decline in investor participation, combined with the company's poor financial metrics and high debt levels, contributes to a perception of risk, further pressuring the stock price downward.