Why is Alacrity Sec. falling/rising?

As of 15-Jul, Alacrity Securities Ltd is experiencing a slight decline in its stock price, currently at Rs 58.33, reflecting a decrease of 0.05 or 0.09%. The stock has hit a new 52-week low of Rs 55.51 today and has been on a downward trend for the past three days, resulting in a total decline of 3.9% during this period. The company has reported significant operating losses, with a PAT of Rs -5.15 crore, and its net sales are at their lowest, contributing to a weak long-term fundamental strength. Additionally, the stock has underperformed the market, with a one-year return of -31.58% compared to the BSE500's positive return of 0.37%, indicating a substantial divergence in performance.
In terms of broader market context, while the Sensex has shown a modest decline of 1.36% over the past week, Alacrity Securities has fared much worse, with a 5.75% drop in the same timeframe. The stock's performance is further compounded by falling investor participation, as evidenced by a 54.57% decrease in delivery volume compared to the five-day average. The stock is also trading below all key moving averages, which typically signals bearish sentiment among investors. Overall, the combination of poor financial performance, significant losses, and underwhelming market participation has led to the stock's continued decline.