Why is Alan Scott Ente. falling/rising?

As of 31-Jul, Alan Scott Enterprises Ltd is experiencing a price increase, currently at Rs 181.40, reflecting a rise of Rs 8.6 or 4.98%. The stock has shown strong performance, gaining 18.29% over the last four days and outperforming its sector by 5.58% today. It is also trading close to its 52-week high, just 2.73% away from Rs 186.35925. The company has reported positive results for the last seven consecutive quarters, with net sales and operating profit reaching their highest levels. Additionally, promoter confidence has increased, with a 2.83% rise in their stake, indicating strong belief in the company's future prospects. However, there are concerns regarding long-term fundamental strength, as the company has a weak average return on capital employed and negative operating profits.
In the broader market context, Alan Scott Enterprises Ltd has significantly outperformed the benchmark, with a one-week return of +16.36% compared to the Sensex's -1.22%. Over the past year, the stock has generated a remarkable return of 253.59%, while the Sensex has declined by 0.68%. This strong performance in both the short and long term highlights the stock's resilience and attractiveness to investors, despite the underlying risks associated with its financial fundamentals.