Why is Alan Scott Ente. falling/rising?

As of 01-Aug, Alan Scott Enterprises Ltd is experiencing a price increase, currently at Rs. 190.45, which reflects a rise of 9.05 or 4.99%. The stock has reached a new 52-week high today and has outperformed its sector by 5.5%. It has shown strong performance over the last five days, gaining 24.19%, and has consistently outperformed the BSE500 over various time frames, including a remarkable 281.05% return over the past year. The company's positive financial results over the last seven consecutive quarters, including record net sales and operating profit margins, along with rising promoter confidence as they increased their stake by 2.83%, contribute to the stock's upward movement. However, there are concerns regarding long-term fundamental strength, as indicated by a weak average Return on Capital Employed (ROCE) of 0% and negative operating profits.
In the broader market context, Alan Scott Enterprises Ltd has significantly outperformed the Sensex, which has seen a decline of 1.06% over the past week and a 3.70% drop over the past month. While the stock has shown impressive short-term gains, the overall market sentiment appears to be less favorable, as evidenced by the Sensex's negative performance. Despite this, the stock's liquidity remains adequate for trading, although there has been a notable decrease in investor participation, with delivery volume falling by 49.6% against the five-day average. This combination of strong recent performance against a backdrop of broader market weakness highlights the stock's resilience and potential investor confidence, despite some underlying risks.