Why is Alan Scott Ente. falling/rising?

As of 22-Aug, Alan Scott Enterprises Ltd is experiencing a price increase, currently at Rs 214.30, reflecting a rise of 4.2 or 2.0%. The stock has been gaining for the last three days, with a total return of 4.43% during this period. It is also trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating strong momentum. The company has reported positive results for the last seven consecutive quarters, with net sales reaching their highest at Rs 9.24 crore and an operating profit margin of 11.04%. Additionally, promoter confidence has increased, with a 2.83% rise in their stake, suggesting optimism about the company's future.
In the broader market context, the stock's short-term performance has been slightly lower than the benchmark Sensex, which rose by 0.88% over the past week compared to Alan Scott's 0.61%. However, the stock has significantly outperformed the benchmark over the longer term, with a remarkable 224.00% return over the past year. Despite these positive indicators, there are concerns regarding the company's long-term fundamental strength, as evidenced by a poor average return on capital employed and a negative EBIT to interest ratio, which may pose risks to its valuation moving forward.