Why is Alan Scott Ente. falling/rising?

As of 26-Aug, Alan Scott Enterprises Ltd is experiencing a price increase, currently at Rs. 222.90, reflecting a change of 4.35 (1.99%) upward. The stock has recently hit a new 52-week high and has been on a consecutive gain streak for the last five days, resulting in an impressive 8.63% return over this period. The company has demonstrated strong performance with positive results for the last seven consecutive quarters, including record net sales and operating profit margins. Additionally, the promoters have shown increased confidence by raising their stake in the company by 2.83%, which further supports the stock's upward momentum. However, it is important to note that there are concerns regarding the company's long-term fundamental strength, as indicated by a poor return on capital employed and negative operating profits.
In the broader market context, Alan Scott Enterprises Ltd has significantly outperformed the benchmark, with a 1-week return of +8.63% compared to the Sensex's -1.05%. Over the past year, the stock has generated a remarkable 241.82% return, contrasting sharply with the Sensex's decline of 1.12%. This strong performance in both the short and long term highlights the stock's resilience and attractiveness to investors, despite the underlying risks associated with its financial fundamentals.