Why is Alan Scott Inds. falling/rising?

As of 17-Jul, Alan Scott Industries Ltd is experiencing a price increase, currently at 122.25, reflecting a rise of 5.8 or 4.98%. The stock has shown strong performance recently, gaining 20.92% over the last six days and outperforming its sector by 5.21% today. It opened with a gain of 4.98% and has maintained this price throughout the trading session. The company has reported positive results for the last six consecutive quarters, with net sales reaching a record high of Rs 8.14 crore and a significant increase in delivery volume, suggesting rising investor interest. However, despite the impressive short-term performance, the company faces long-term challenges, including a weak return on capital employed and negative operating profits, which could impact future growth.
In the broader market context, Alan Scott Industries Ltd has significantly outperformed the benchmark, with a one-week return of +19.85% compared to the Sensex's -1.12%. Over the past year, the stock has generated a remarkable return of 137.61%, far exceeding the market's modest gain of 1.91%. This stark contrast highlights the stock's strong short-term momentum against a backdrop of broader market challenges. Nonetheless, the company's long-term fundamentals remain a concern, as indicated by its poor growth metrics and negative operating profits, which could pose risks to sustained performance despite the current upward trend.