Why is Albert David falling/rising?

As of 19-Sep, Albert David Ltd's stock price is currently at Rs 801.00, reflecting a decrease of Rs 8.3, or 1.03%. The stock has underperformed its sector by 1.3% today and is trading below all key moving averages, indicating a bearish trend. Additionally, the stock is close to its 52-week low, being only 4.63% away from Rs 763.9. Over the past year, the stock has seen a significant decline of 44.38%, contrasting sharply with the Sensex, which has only decreased by 0.67%. The stock's year-to-date performance is also poor, with a drop of 39.55%, while the Sensex has gained 5.74%. Despite a recent increase in delivery volume by 89.38%, the overall sentiment remains negative, and there are no positive factors available to counterbalance this trend.
Broader Market Context: In the short term, Albert David's performance has lagged behind the Sensex, which has gained 0.88% over the past week while the stock has decreased by 0.37%. This underperformance is indicative of broader market dynamics where the benchmark is showing resilience, contrasting with the struggles faced by Albert David Ltd. The liquidity of the stock appears adequate for trading, but the persistent decline in price and the negative performance metrics suggest that investor confidence is waning, further contributing to the stock's downward trajectory.