Why is Albert David falling/rising?

As of 14-Nov, Albert David Ltd's stock price is currently at Rs 808.00, reflecting a decrease of Rs 17.75 or 2.15%. The stock has been underperforming, having lost 7.83% over the last two days and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, the stock has shown a significant decline of 39.02% year-to-date and 39.59% over the past year, indicating a prolonged period of underperformance compared to the benchmark. While there has been a notable increase in investor participation, with delivery volume rising by 188.08% against the 5-day average, this has not translated into positive price movement.
In the broader market context, Albert David's recent performance contrasts sharply with the Sensex, which has gained 1.62% over the past week and 3.09% over the past month. The stock's short-term return of -5.68% over the last week highlights its struggle against the benchmark's positive performance. This divergence suggests that while the market may be experiencing upward momentum, Albert David is facing challenges that are contributing to its decline, including a lack of positive factors to counterbalance the negative trends observed in its price movements.