Why is Alexander Stamps falling/rising?

As of 30-Sep, Alexander Stamps & Coin Ltd is experiencing a decline in its stock price, currently at Rs. 10.10, which reflects a decrease of Rs. 0.83 or 7.59%. The stock has hit a new 52-week low of Rs. 9.66 today and has underperformed its sector by 7.89%. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Over the past week, the stock has dropped by 9.50%, and year-to-date, it has decreased by 29.17%. The rising investor participation, with a delivery volume increase of 43.15% against the 5-day average, suggests some interest, but overall, the stock's performance remains weak.
Broader Market Context: In comparison to the benchmark Sensex, which has shown a slight increase of 0.57% over the past month, Alexander Stamps has significantly underperformed with a decline of 11.79%. This stark contrast highlights the challenges the company faces in the current market environment. While the broader market has seen positive movement, Alexander Stamps has struggled, reflected in its substantial losses over the past year and three years, where it has fallen by 40.41% and 47.94%, respectively. This underperformance against the benchmark indicates a lack of investor confidence and broader issues affecting the company's stock price.