Why is Alfavision Overs falling/rising?

As of 09-Sep, Alfavision Overseas (India) Ltd is experiencing a decline in its stock price, currently at Rs. 6.26, reflecting a decrease of 0.89 or 12.45%. The stock has hit a new 52-week low of Rs. 5.8 today and has underperformed its sector by 11.11%. Over the past week, the stock has seen a significant drop of 16.87%, and its year-to-date performance shows a staggering decline of 54.96%. The company has high debt levels, with a debt-to-equity ratio of 2.85, and has reported poor long-term growth, with net sales declining at an annual rate of 48.20%. Additionally, the stock's return on equity is low at 6.87%, indicating weak profitability, which contributes to its negative performance.
In the broader market context, while the Sensex has shown a slight increase of 1.18% over the past week, Alfavision's significant decline highlights its consistent underperformance against the benchmark and the BSE500 over the last three years. The stock's liquidity appears adequate, with a delivery volume increase of 87.22% against the five-day average, suggesting some investor interest despite the overall negative sentiment. The company's flat results reported in June and a very expensive valuation, coupled with a PEG ratio of 0.2, further emphasize the challenges it faces in attracting investors, leading to its continued decline in stock price.