Why is Alfavision Overs falling/rising?

As of 11-Sep, Alfavision Overseas (India) Ltd is experiencing a decline in its stock price, currently at Rs 6.04, reflecting a decrease of Rs 0.29 or 4.58%. The stock has underperformed significantly, with a 1-week return of -15.05% and a 1-month return of -25.06%. Today's performance indicates that it is trading lower than its moving averages across various time frames, and it is close to its 52-week low, just 3.97% away from Rs 5.8. The company has high debt levels, with a debt-to-equity ratio of 2.85 times, and has shown weak long-term growth, with net sales declining at an annual rate of -48.20%. These factors contribute to a negative outlook, leading to a strong sell recommendation.
In the broader market context, while the Sensex has shown a slight increase of 1.03% over the past week, Alfavision's significant decline highlights its consistent underperformance against the benchmark, particularly over the last three years. The stock has generated a return of -65.66% in the past year, contrasting sharply with the Sensex's positive performance of +4.36% year-to-date. This persistent underperformance, coupled with the company's weak fundamentals and high debt, suggests that investor sentiment remains negative, further exacerbating the stock's decline.