Why is Alok Industries falling/rising?

As of 15-Jul, Alok Industries Ltd is experiencing a decline in its stock price, currently at 20.77, which reflects a decrease of 0.03 or 0.14%. The stock has been underperforming, having fallen consecutively for the last five days, resulting in a total decline of 6.27% over that period. Additionally, the stock's performance today has underperformed its sector by 1.48%. The company's negative financial indicators, including a negative book value, poor long-term growth rates, and a high debt-to-equity ratio, contribute to its weak fundamental strength. Furthermore, the company has reported negative results for the last four consecutive quarters, with a significant drop in net sales and profits, which has led to a perception of increased risk among investors.
In the broader market context, while the Sensex has shown a decline of only 1.36% over the past week, Alok Industries' performance has been significantly worse, indicating a stark contrast in investor sentiment. The stock has underperformed the market over the last year, generating a return of -23.70% compared to the market's positive return of 2.36%. This disparity, along with a notable decrease in investor participation, as evidenced by a 69.62% drop in delivery volume, suggests that investors are increasingly wary of the company's prospects, further contributing to the stock's decline.