Why is Alpine Housing falling/rising?

As of 14-Jul, Alpine Housing Development Corporation Ltd is experiencing a decline in its stock price, currently at Rs 135.45, which reflects a decrease of Rs 4.25 or 3.04%. The stock has underperformed its sector by 4.07% today and has been on a consecutive downward trend for the last three days, accumulating a total loss of 5.28%. The stock touched an intraday low of Rs 123, indicating significant volatility with an intraday fluctuation of 6.11%. Despite a strong performance over the past month with a return of 19.92%, the stock has seen a slight decline of 0.95% over the past week and a marginal decrease of 1.13% over the past year. Positive factors such as a 36.23% growth in net sales and the highest operating profit margin reported in the latest quarter contrast with the company's weak long-term fundamentals, including a low return on capital employed (ROCE) of 5.54% and poor growth rates in net sales and operating profit over the last five years.
In the broader market context, while the Sensex has declined by 1.42% over the past week, Alpine Housing's short-term performance has been slightly better, with a smaller decline of 0.95%. However, the stock's long-term performance remains concerning, as it has only generated a return of 23.14% year-to-date compared to the Sensex's 5.27%. The stock is trading at a discount to its peers, which may indicate a lack of investor confidence, further compounded by falling investor participation, as evidenced by a 74.5% drop in delivery volume. Overall, the combination of recent volatility, underperformance against the sector, and weak long-term fundamentals contribute to the stock's current downward trajectory.