Why is Ambika Cotton falling/rising?

As of 14-Aug, Ambika Cotton Mills Ltd is experiencing a decline in its stock price, currently at Rs 1,407.60, which reflects a decrease of -4.15 (-0.29%). The stock has been underperforming, with a consecutive fall over the last two days resulting in a total decline of -2.25%. It opened with a loss of -2.11% today and reached an intraday low of Rs 1,382. The stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Over the past week, the stock has dropped by -4.31%, and it has also shown a significant decline of -13.54% over the past year, while its profits have decreased by -5.7%. Although institutional investors have increased their stake by 0.53%, the overall performance remains weak, with a low debt-to-equity ratio and fair valuation metrics.
In the broader market context, the stock's short-term performance has significantly lagged behind the benchmark, with a -4.31% return over the past week compared to a negligible -0.03% decline in the Sensex. This consistent underperformance against the benchmark over the last three years, coupled with poor long-term growth metrics such as a mere 3.71% annual growth in net sales, contributes to a negative sentiment surrounding the stock. The recent negative results, including a -20.87% decline in net sales over the last six months, further exacerbate the situation, leading to a cautious outlook among investors.