Why is AMJ Land Holdin. falling/rising?

As of 29-Sep, AMJ Land Holdings Ltd is experiencing a decline in its stock price, currently at 53.17, reflecting a decrease of 0.36 or 0.67%. The stock has underperformed its sector by 0.87% today and has been on a consecutive downward trend for the last four days, resulting in a total decline of 6.62% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Despite a healthy long-term growth rate in net sales and operating profit, the company faces challenges such as poor management efficiency indicated by a low return on equity (ROE) of 6.00%, and disappointing quarterly results that show significant declines in net sales and profit after tax compared to previous averages.
In the broader market context, AMJ Land Holdings Ltd has underperformed against the benchmark Sensex over the past week, with a return of -5.93% compared to the Sensex's -2.18%. While the stock has generated a positive return of 5.60% over the past year, the overall market (BSE500) has seen negative returns of -7.50%. This suggests that, although the stock has shown resilience in the long term, its recent performance is being negatively impacted by broader market conditions and internal inefficiencies, leading to a decline in investor confidence and participation.