Why is Apeejay Surrend. falling/rising?

Jul 30 2025 11:17 PM IST
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As of 30-Jul, Apeejay Surrendra Park Hotels Ltd is currently priced at Rs 153.50, showing a recent gain after a decline, but it remains below key moving averages and has underperformed the market significantly year-to-date. Despite some positive sales growth, low return on equity and high price-to-book value raise concerns about its long-term investment viability.
As of 30-Jul, Apeejay Surrendra Park Hotels Ltd is experiencing a price increase, currently at Rs 153.50, reflecting a rise of 4.6 (3.09%). Today's performance indicates a trend reversal as the stock has gained after three consecutive days of decline, outperforming its sector by 3.35%. Despite this positive movement, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has decreased by 1.60%, and over the last month, it has fallen by 7.25%. Although the company has shown healthy growth in net sales and operating profit, its return on equity is low at 6.5, and it has a high price-to-book value of 2.6, contributing to its perception as an expensive investment.

In the broader market context, the stock's recent performance contrasts with the benchmark, as it has underperformed the Sensex, which has seen a decline of only 1.50% over the past week and a smaller drop of 2.54% over the last month. The stock's year-to-date performance is notably poor, with a decline of 16.85%, while the Sensex has gained 4.28% during the same period. Additionally, there has been a decrease in institutional investor participation, which may signal a lack of confidence in the stock's future performance. This consistent underperformance against the benchmark over the last three years, coupled with falling participation from institutional investors, suggests that while there may be short-term gains, the long-term outlook remains challenging for Apeejay Surrendra Park Hotels Ltd.
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