Why is Apollo Sindoori falling/rising?

As of 07-Jul, Apollo Sindoori Hotels Ltd is experiencing a price increase, currently at 1,485.10, reflecting a rise of 17.8 or 1.21%. The stock has shown strong performance recently, with a 15.38% increase over the past week and a 15.90% increase over the past month, significantly outperforming the Sensex, which has seen a decline of 0.22% in the same week. Today's trading activity indicates rising investor participation, with a delivery volume increase of 271.03% compared to the 5-day average. However, the company faces challenges such as a low return on equity (ROE) of 9.34% and a decline in operating profit growth, which may temper investor enthusiasm despite the current price rise.
In the broader market context, while Apollo Sindoori has outperformed the Sensex in the short term, it has underperformed year-to-date with a decline of 13.02% compared to the Sensex's gain of 7.68%. The stock's valuation appears expensive relative to its peers, trading at a price-to-book value of 2.6, which may raise concerns among investors about its long-term growth potential. Despite the recent positive price movement, the company's poor management efficiency and declining profitability could lead to skepticism about sustaining this upward trend in the future.