Why is Archidply Decor falling/rising?

As of 05-Sep, Archidply Decor Ltd's stock price is currently at 88.59, reflecting a decrease of 0.41, or 0.46%. The stock has shown a performance today that outperformed its sector by 0.28%. It is trading higher than its 5-day and 100-day moving averages, but lower than its 20-day, 50-day, and 200-day moving averages. Despite a recent rise in investor participation, with delivery volume increasing by 24.19% against the 5-day average, the stock has underperformed significantly over the past year, generating returns of -11.81%. This decline is compounded by a drop in profits of 15% and a weak long-term fundamental strength indicated by a low Return on Capital Employed (ROCE) of 1.5, which suggests that the stock is trading at a discount compared to its peers.
In the broader market context, the stock's performance over the last week shows a decline of 0.32%, while the Sensex has increased by 1.13%. This consistent underperformance against the benchmark is evident over the past year as well, where the stock has not only generated negative returns but has also lagged behind the BSE500 in each of the last three annual periods. The company's weak ability to service its debt, highlighted by a poor EBIT to Interest ratio, further exacerbates concerns about its long-term growth potential, contributing to the stock's downward trend.