Why is Archidply Decor falling/rising?

As of 22-Sep, Archidply Decor Ltd's stock price is currently at Rs 85.62, reflecting a decline of Rs 4.63 or 5.13%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total drop of 9.39% during this period. It has also underperformed its sector by 4.88% today. The stock is trading below all its moving averages, indicating a bearish trend. Additionally, the company has reported a significant decline in profits over the past year, with a return of -30.39%, and its recent quarterly results showed the lowest net sales and operating profit, further contributing to negative sentiment around the stock.
In the broader market context, Archidply Decor's short-term return of +0.73% over the past week contrasts with the Sensex's return of +0.46%, indicating some relative strength in the very short term. However, the stock's longer-term performance is concerning, as it has underperformed the benchmark over the past month, year, and three years. The company's weak fundamentals, including a low Return on Capital Employed (ROCE) and poor debt servicing ability, suggest ongoing challenges that may deter investor confidence. Overall, the combination of negative financial results and declining investor participation is likely driving the stock's recent downward movement.