Why is Archidply Decor falling/rising?

As of 24-Sep, Archidply Decor Ltd's stock price is currently at 85.56, reflecting a decrease of 0.08, or 0.09%. The stock has underperformed its sector today by 1.45%, and it is trading below all its moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Over the past week, the stock has seen a decline of 0.60%, and it has significantly underperformed over the last month and year, with returns of -10.78% and -24.38%, respectively. The company's recent financial performance has been weak, with a notable drop in investor participation, as evidenced by an 80.69% decrease in delivery volume compared to the 5-day average. Additionally, the stock's return on capital employed (ROCE) is low at 1.5, and while it trades at a discount compared to peers, its profits have fallen by 15% over the past year, contributing to a negative sentiment around the stock.
In the broader market context, the stock's performance is contrasted with the Sensex, which has shown a slight increase of 0.50% over the past month and a positive return of 4.58% year-to-date. This indicates that Archidply Decor is not only struggling in its own right but is also lagging behind the overall market performance. The stock's long-term fundamentals appear weak, with poor growth metrics and a low EBIT to interest ratio, suggesting challenges in servicing its debt. The combination of these factors, including the negative quarterly results and underperformance relative to the benchmark indices, reinforces the downward pressure on Archidply Decor's stock price.