Why is Archidply Decor falling/rising?

As of 13-Oct, Archidply Decor Ltd's stock price is currently at Rs 89.51, reflecting a decline of Rs 1.83 or 2.0%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total decline of 5.02% during this period. Although it opened with a significant gain of 9.48% today and reached an intraday high of Rs 100, it also touched a low of Rs 89.03, indicating high volatility with an intraday fluctuation of 8%. Over the past week, the stock has shown a positive return of 5.77%, but it has underperformed against the benchmark Sensex, which only increased by 0.66%. Furthermore, the stock's year-to-date performance shows a decline of 10.49%, contrasting sharply with the Sensex's gain of 5.36%. The company's weak long-term fundamentals, including a low Return on Capital Employed (ROCE) of 1.5 and a significant drop in profits by 15% over the past year, contribute to the negative sentiment surrounding the stock.
Broader Market Context: In the context of the broader market, Archidply Decor's recent performance highlights a consistent underperformance against the benchmark indices. While the stock has managed to gain 5.77% over the past week, it has lagged behind the Sensex's modest increase, indicating a lack of investor confidence in the company's long-term growth prospects. The stock's historical performance shows a troubling trend, with a 1-year return of -11.55% compared to the Sensex's gain of 1.16%, further emphasizing the challenges faced by Archidply Decor in attracting investor interest amidst a generally positive market environment.