Why is Archidply Inds. falling/rising?

As of 30-Jul, Archidply Industries Ltd is experiencing a price increase, currently at Rs 113.40, reflecting a rise of Rs 4.9 or 4.52%. The stock has shown strong performance today, outperforming its sector by 4.63% and reaching an intraday high of Rs 117.95, which is an increase of 8.71%. Over the past week, the stock has gained 10.10%, while it has also outperformed the benchmark Sensex over various periods, including a 9.72% return over the last year. However, it is important to note that despite this positive price movement, the company has faced a significant drop in profits, with a reported decline of 287.7% over the past year, although it is trading at a discount compared to its peers.
In the broader market context, while Archidply Industries Ltd has shown a notable short-term return, the Sensex has declined by 1.50% over the past week, indicating that the stock is performing well against the broader market trends. The stock's liquidity remains adequate for trading, but there has been a decrease in investor participation, with delivery volume falling by 6.18% against the five-day average. Despite these mixed signals, the stock's long-term performance remains strong, having outperformed the BSE500 over the last three years, which suggests a resilient position in the market amidst broader fluctuations.