Why is Archies falling/rising?

As of 24-Jun, Archies Ltd is experiencing a decline in its stock price, currently at 20.70, reflecting a decrease of 0.8 or 3.72%. The stock has underperformed its sector by 3.41% today, with a significant drop in investor participation, as evidenced by a delivery volume that fell by 99.61% compared to the 5-day average. Over the past week, the stock has seen a substantial decline of 10.51%, and its year-to-date performance shows a negative return of 15.89%. The company is facing operational challenges, including operating losses and a weak long-term fundamental strength, as indicated by a negative annual growth rate in net sales and operating profit over the last five years. Additionally, the high debt to EBITDA ratio suggests a low ability to service debt, further contributing to the stock's downward pressure.
In the broader market context, while the Sensex has shown a slight increase of 0.58% over the past week, Archies Ltd's performance starkly contrasts with this trend. The stock has underperformed the market significantly over the past year, generating a return of -18.82% compared to the market's positive return of 2.98%. This underperformance, coupled with the company's flat results and negative operating profits, positions Archies Ltd as a risky investment, further exacerbating its decline in stock price.