Why is Archies falling/rising?

As of 03-Jul, Archies Ltd's stock price is currently at Rs 22.05, reflecting a decrease of Rs 1.15 or 4.96%. The stock has been underperforming, having fallen for three consecutive days, resulting in a total decline of 10% during this period. Today's trading saw the stock reach an intraday low of Rs 22.04, and the volume traded was significantly lower than average, indicating reduced investor participation. Over the past week, the stock has declined by 3.33%, and it has shown a negative return of 11.80% over the past year, which highlights its weak performance relative to the broader market. The company's financial health is concerning, with operating losses and a high debt-to-EBITDA ratio, contributing to its classification as a strong sell.
In the broader market context, Archies Ltd has underperformed compared to the Sensex, which has gained 3.10% over the past month while Archies has increased by 8.35%. However, in the year-to-date comparison, Archies has seen a decline of 10.40%, contrasting sharply with the Sensex's positive return of 6.53%. This disparity indicates that while the overall market is experiencing growth, Archies Ltd is struggling significantly, further exacerbated by its poor long-term growth prospects and negative operating profits. The combination of these factors has led to a lack of investor confidence, contributing to the stock's recent decline.