Why is Archies falling/rising?

As of 07-Jul, Archies Ltd is experiencing a decline in its stock price, currently at 22.00, which reflects a decrease of 0.49 or 2.18%. The stock has underperformed its sector by 2.63% today, and while it is higher than the 50-day and 100-day moving averages, it is lower than the 5-day, 20-day, and 200-day moving averages. Over the past week, the stock has seen a significant drop of 10.20%, and its year-to-date performance shows a decline of 10.61%. The company has been facing challenges, including operating losses and a weak long-term fundamental strength, with net sales decreasing at an annual rate of 12.83% and operating profit down by 47.13% over the last five years. Additionally, the high debt-to-EBITDA ratio of 28.42 times indicates a low ability to service debt, contributing to the stock's negative performance.
In the broader market context, the Sensex has only decreased by 0.20% over the past week, indicating that Archies Ltd's decline is more pronounced compared to the overall market. The stock has underperformed significantly over the last year, generating a return of -15.06% while the broader market, represented by the BSE500, has achieved a return of 1.74%. This stark contrast highlights the challenges faced by Archies Ltd, particularly in light of its negative operating profits and poor growth prospects, which have led to a perception of risk among investors.