Why is Archies falling/rising?

As of 17-Jul, Archies Ltd is currently priced at 20.50, reflecting a decrease of 0.25, or 1.2%. The stock has underperformed its sector today by 1.37%, and its delivery volume has significantly declined by 56.78% compared to the 5-day average, indicating falling investor participation. Over the past week, the stock has experienced a return of -6.95%, and it has shown a substantial decline of 11.37% over the past month. The company is facing operating losses, with net sales decreasing at an annual rate of -12.83% and operating profit declining by 47.13% over the last five years. Additionally, the high Debt to EBITDA ratio of 28.42 times suggests a low ability to service debt, contributing to the stock's weak long-term fundamental strength.
In the broader market context, the Sensex has only declined by 1.12% over the past week, indicating that Archies Ltd's performance is significantly worse than the overall market trend. While the stock has generated a return of -21.85% over the past year, the benchmark has shown a modest gain of 1.91% during the same period. This underperformance is compounded by the company's flat results reported in March 2025 and its inability to generate positive operating profits, which further positions the stock as a risky investment compared to its historical valuations. Overall, the combination of poor financial performance and declining investor interest is driving the stock's recent downward movement.