Why is Archies falling/rising?

As of 24-Jul, Archies Ltd's stock price is currently at 19.71, reflecting a decrease of 0.29, or 1.45%. The stock has underperformed in the short term, with a 1-week return of -3.85% and a 1-month return of -4.78%. Despite outperforming its sector today by 0.73%, the stock is trading below several moving averages, indicating a bearish trend. The company is facing significant challenges, including operating losses and a weak long-term fundamental strength, as evidenced by a -12.83% annual growth rate in net sales and a staggering debt to EBITDA ratio of 28.42 times. Additionally, the stock has generated a return of -22.71% over the past year, which further highlights its poor performance.
In the broader market context, the Sensex has remained relatively stable, with a slight decline of only 0.09% over the past week. This contrast emphasizes Archies Ltd's struggles, as it has significantly lagged behind the benchmark, particularly with a year-to-date return of -19.91% compared to the Sensex's positive 5.18%. The overall trading environment has also seen a decline in activity, with sector trading down by 2%. Given these factors, the stock's recent movement reflects a combination of poor financial performance and a challenging market landscape.