Why is Archies falling/rising?

As of 28-Jul, Archies Ltd's stock price is currently at 19.60, reflecting a decrease of 0.2, or 1.01%. The stock has shown a significant decline over various periods, with a 1-week return of -4.11% and a 1-month return of -18.16%. Today's performance is inline with the sector, but the stock is trading below several moving averages, specifically lower than the 5-day, 20-day, 50-day, and 200-day moving averages, while being higher than the 100-day moving average. Additionally, there has been a notable drop in investor participation, with delivery volume falling by 81.27% against the 5-day average. The company is facing serious challenges, including operating losses and a weak long-term fundamental strength, as evidenced by a -12.83% annual growth rate in net sales and a high Debt to EBITDA ratio of 28.42 times.
In the broader market context, Archies Ltd has underperformed significantly compared to the benchmark, with a 1-year return of -24.50% against the BSE500's -2.52%. This stark contrast highlights the stock's struggles relative to the market, particularly given its negative operating profits and poor long-term growth prospects. The company's financial difficulties, including a substantial decline in operating profit and the inability to service debt effectively, contribute to its risky trading status. Overall, the combination of weak performance metrics, declining investor interest, and unfavorable comparisons to market benchmarks indicates a challenging environment for Archies Ltd.