Why is Archies falling/rising?

As of 01-Aug, Archies Ltd is experiencing a decline in its stock price, currently at 19.32, reflecting a decrease of 0.52 or 2.62%. The stock has underperformed its sector by 4% today and has been on a consecutive downward trend for the last three days, resulting in a total decline of 3.3% during this period. Over the past week, the stock has decreased by 2.42%, and its performance over the last month shows a significant drop of 17.96%. Additionally, Archies has been trading below its moving averages across various time frames, indicating a bearish trend. The company is facing operational challenges, including a high Debt to EBITDA ratio and negative operating profits, which contribute to its weak long-term fundamental strength and have led to a substantial decline in net sales and operating profit over the past five years.
In the broader market context, while the Sensex has shown a slight decline of 1.06% over the past week, Archies' performance has been notably worse, highlighting its struggles relative to the benchmark. The stock's year-to-date performance is down 21.50%, contrasting sharply with the Sensex's positive return of 3.15%. This underperformance is further exacerbated by a significant drop in investor participation, with delivery volumes falling by 66.69% compared to the five-day average. Overall, the combination of poor operational results, high debt levels, and declining investor interest has led to a negative sentiment surrounding Archies Ltd, contributing to its ongoing stock price decline.