Why is Archies falling/rising?

As of 22-Aug, Archies Ltd is experiencing a decline in its stock price, currently at 19.40, which reflects a decrease of 0.28 or 1.42%. The stock has underperformed its sector by 1.03% today, and while it is higher than its 5-day moving average, it remains below the 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has shown a modest increase of 2.11%, but it has suffered a significant year-to-date decline of 21.17%. The company has reported operating losses and a weak long-term fundamental strength, with net sales declining at an annual rate of 8.55% and a high debt-to-EBITDA ratio of 28.42 times, contributing to its negative performance.
In the broader market context, the Sensex has seen a positive return of 0.88% over the past week and a gain of 4.05% year-to-date, contrasting sharply with Archies' performance. The stock's significant drop of 29.30% over the past year indicates that it has underperformed the market considerably, especially given that the broader BSE500 index has only declined by 2.49% during the same period. This stark difference highlights the challenges faced by Archies Ltd, including negative operating profits and a substantial decrease in net sales, which are likely driving investor sentiment and contributing to the stock's current downward trajectory.