Why is Archies falling/rising?

As of 25-Aug, Archies Ltd's stock price is currently at 19.25, reflecting a decline of 0.15, or 0.77%. The stock has been underperforming, having fallen for the last two days with a total return decrease of 2.18%. In terms of performance relative to benchmarks, the stock has shown a mixed picture: it gained 1.32% over the past week but has declined by 2.78% over the last month and 21.78% year-to-date. Key negative factors contributing to this decline include significant operating losses, a high Debt to EBITDA ratio, and poor long-term growth metrics, with net sales decreasing at an annual rate of 8.55%. Furthermore, the company reported negative results in June, with net sales falling by 21.1% compared to the previous quarter's average, which has raised concerns among investors.
Broader market context indicates that while the Sensex has gained 0.45% over the past week, Archies has underperformed its sector by 0.78%. The stock's liquidity remains adequate, with rising delivery volumes, but the overall sentiment is dampened by its weak long-term fundamentals and negative operating profits. The stock's performance has been below par both in the near term and long term, as evidenced by its substantial decline of 29.49% over the past year, further exacerbating investor concerns and contributing to its current downward trajectory.