Why is Archies falling/rising?

As of 12-Sep, Archies Ltd is currently priced at 18.34, reflecting a decrease of 0.26, or 1.4%. The stock has underperformed its sector today by 0.69% and has experienced a trend reversal, falling after two consecutive days of gains. Additionally, Archies is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The stock has shown a significant decline in investor participation, with delivery volume dropping by 85.94% compared to the 5-day average. Over the past year, the stock has generated a return of -46.06%, indicating poor performance, while its net sales have decreased at an annual rate of -8.55%, contributing to its weak long-term fundamental strength.
In the broader market context, the Sensex has increased by 1.48% over the past week, contrasting sharply with Archies' decline of 0.33% during the same period. This underperformance is further highlighted by the company's negative operating profits and high debt-to-EBITDA ratio, which suggest a low ability to service debt and a risky investment profile. The stock's poor returns over the last year and its inability to keep pace with the benchmark indices indicate a challenging environment for Archies, exacerbated by negative financial results and a lack of investor confidence.