Why is Archies falling/rising?

As of 18-Sep, Archies Ltd is experiencing a decline in its stock price, currently at 19.37, which represents a decrease of 0.37 or 1.87%. The stock has underperformed its sector by 1.11% today and has seen a trend reversal after three consecutive days of gains. Although the stock has shown a positive return of 4.14% over the past week, it has significantly underperformed over the longer term, with a year-to-date decline of 21.29% and a staggering 35.75% drop over the past year. The company is facing operational challenges, including weak long-term fundamental strength, with net sales declining at an annual rate of 8.55% and operating profit decreasing by 0.72% over the last five years. Additionally, the company reported negative operating profits and a poor EBIT to interest ratio, which raises concerns about its ability to service debt.
In the broader market context, while the Sensex has increased by 1.80% over the past week, Archies' performance has lagged behind, indicating a lack of investor confidence. The stock's liquidity appears sufficient for trading, but the significant operational losses and negative sales growth contribute to its risky profile compared to historical valuations. The stock's performance over the last three years, one year, and three months has also been below par, further highlighting its struggles in both the near and long term.