Why is Archies falling/rising?

As of 19-Sep, Archies Ltd's stock price is currently at 19.65, reflecting an increase of 0.28 or 1.45%. The stock has shown a strong performance today, outperforming its sector by 1.91%. Additionally, the stock's delivery volume on 18 September has surged by 236.21% compared to the 5-day average, indicating rising investor participation. In terms of returns, over the past week, Archies has increased by 7.14%, significantly outperforming the Sensex, which rose by only 0.88%. However, the stock's year-to-date performance remains negative at -20.15%, contrasting with the Sensex's positive return of 5.74%.
In the broader market context, Archies' recent short-term return of 7.14% over the past week is notably stronger than the Sensex's 0.88% increase, suggesting that the stock is gaining traction among investors despite its longer-term struggles. While the stock is currently above its 5-day, 20-day, and 50-day moving averages, it remains below the 100-day and 200-day moving averages, indicating mixed momentum. Overall, the combination of increased trading activity and short-term gains against a backdrop of broader market performance contributes to the stock's rising price.