Why is Arman Financial falling/rising?

As of 11-Sep, Arman Financial Services Ltd is experiencing a decline in its stock price, currently at 1,448.90, reflecting a decrease of 1.9 points or 0.13%. The stock has been losing value for the last two days, with a total drop of 1.23% during this period. It touched an intraday low of Rs 1,420, which is a 2.12% decrease. Despite a strong long-term fundamental strength indicated by an average Return on Equity (ROE) of 14.71%, the company has reported negative results for the last four consecutive quarters, including a significant drop in profit after tax and net sales. This has contributed to a perception of the stock being a strong sell, especially given its expensive valuation compared to peers.
In the broader market context, the stock has shown a positive return of 2.71% over the past week, outperforming the Sensex, which gained 1.03% during the same period. However, the stock's performance over the last year has been poor, with a return of -11.76%, while the Sensex has remained relatively flat at 0.03%. This underperformance in the long term, coupled with a decline in profits by 96.3%, suggests that while there may be short-term gains, the overall sentiment towards Arman Financial is negative, leading to its current price decline.