Why is Artefact Project falling/rising?

As of 03-Jul, Artefact Projects Ltd is experiencing a decline in its stock price, currently at 70.50, which reflects a decrease of 0.33 or 0.47%. The stock has underperformed its sector by 1.65% today and has been on a consecutive downward trend for the last four days, resulting in a total decline of 4.04% during this period. Despite a significant growth in net profit of 140.32% and a notable increase in net sales by 48.67%, the stock's performance over the past year has been disappointing, with a return of -8.20%. This underperformance is compounded by weak long-term fundamental strength, including a negative CAGR growth in net sales over the last five years and a low return on equity of 7.92%, indicating low profitability per unit of shareholders' funds.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as the Sensex has shown a positive return of 3.10% over the past month and 6.53% year-to-date. Artefact Projects Ltd's negative returns of -3.65% over the past month and -14.56% year-to-date highlight its struggle to keep pace with the market. While the stock is trading at a discount compared to its peers and has shown rising investor participation, the overall sentiment remains cautious due to its recent performance and fundamental weaknesses, leading to a lack of confidence among investors.