Why is Artemis Electri. falling/rising?

As of 04-Jul, Artemis Electricals & Projects Ltd is experiencing a decline in its stock price, currently at 25.24, reflecting a decrease of 0.73 or 2.81%. The stock has been underperforming, having fallen consecutively for the last four days, resulting in a total decline of 7.34% during this period. Despite a notable increase in net sales and positive quarterly results, the stock's long-term fundamentals are weak, evidenced by a low Return on Capital Employed (ROCE) of 8.94% and a high Price to Book Value ratio of 7.4. Furthermore, the stock has underperformed the market significantly over the past year, with a return of -18.95% compared to the benchmark's positive return of 4.23%.
In the broader market context, while the Sensex has shown a slight decline of 0.74% over the past week, Artemis Electricals has dropped by 3.96% in the same timeframe, indicating a more pronounced weakness relative to the market. The stock's performance over the last month, however, shows a slight gain of 2.35%, contrasting with the Sensex's 3.01% increase, suggesting that while there are some positive short-term movements, the overall trend remains negative. The lack of domestic mutual fund investment further highlights a lack of confidence in the stock, contributing to its downward trajectory amidst a generally improving market environment.