Why is Ashiana Housing falling/rising?

As of 24-Jul, Ashiana Housing Ltd. is experiencing a decline in its stock price, currently at Rs 323.65, reflecting a decrease of Rs 6.7 or 2.03%. The stock has underperformed its sector by 0.85% today and has fallen after two consecutive days of gains. It touched an intraday low of Rs 321, which is a 2.83% drop. Over the past week, the stock has decreased by 1.86%, and it has shown a significant decline of 21.86% over the past year, while its profits have decreased by 73.8%. The company has reported negative results for the last three consecutive quarters, with net sales falling by 24.77% and a low return on capital employed (ROCE) of 3.18%. Additionally, the stock is trading at a premium compared to its peers, with a price-to-book value of 4.3, indicating a very expensive valuation.
In the broader market context, the stock's performance has been notably weaker than the benchmark, as it has generated negative returns of 21.86% over the past year, while the BSE500 index has returned 0.99%. Despite a recent increase in investor participation, with delivery volume rising significantly, the overall sentiment remains negative due to the company's poor long-term growth prospects and declining financial metrics. The stock's performance over the last month shows a decrease of 5.42%, contrasting with a slight increase of 0.16% in the benchmark. This underperformance highlights the challenges Ashiana Housing Ltd. faces in regaining investor confidence amidst its ongoing financial struggles.