Why is Ashram Online falling/rising?

As of 15-Jul, Ashram Online.com Ltd is experiencing a decline in its stock price, currently at 4.66, which reflects a decrease of 0.48 or 9.34%. The stock has been underperforming, having lost 11.07% over the last two days and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, the stock has shown a significant decline over various periods, with a year-to-date drop of 24.84% and a one-month decline of 16.04%. Despite a rise in delivery volume by 35.3% against the 5-day average, there are no positive factors available to counterbalance the negative performance metrics.
In the broader market context, Ashram Online's short-term performance has significantly lagged behind the benchmark, with a 1-week return of -5.09% compared to the Sensex's -1.36%. This underperformance is indicative of a challenging environment for the stock, especially as it has consistently fallen over the past week while the benchmark has shown relative resilience. The stark contrast in returns highlights the difficulties faced by Ashram Online in attracting investor confidence, further exacerbated by its substantial losses over the year and the last three years compared to the benchmark's gains.