Why is Ashram Online falling/rising?

As of 28-Oct, Ashram Online.com Ltd is experiencing a decline in its stock price, currently at 5.26, which reflects a decrease of 0.21 or 3.84%. The stock has underperformed its sector today by 3.75%, and it has shown erratic trading patterns, having not traded on one day out of the last 20. Additionally, the delivery volume has significantly decreased by 96.64% compared to the 5-day average, indicating falling investor participation. In terms of returns, the stock has performed poorly year-to-date, down 15.16%, although it has seen a positive return of 7.13% over the past month. The stock is currently trading higher than its 200-day moving average but lower than its shorter-term moving averages, suggesting mixed momentum.
Broader Market Context: In comparison to the benchmark Sensex, which has increased by 0.24% over the past week and 5.22% over the past month, Ashram Online's performance has been notably weaker, with a 1-week decline of 8.20%. This underperformance in the short term contrasts sharply with the benchmark's positive trajectory, highlighting the challenges faced by Ashram Online in attracting investor interest amid broader market gains. The stock's year-to-date performance further emphasizes this trend, as the Sensex has gained 8.30% during the same period, indicating that market conditions are favoring other investments over Ashram Online.