Why is Asian Paints falling/rising?

As of 11-Jul, Asian Paints Ltd. is currently priced at 2,439.60, reflecting a decrease of 11.2 points or 0.46%. The stock has been experiencing a downward trend, having lost 2.37% over the last two days. Despite its strong long-term fundamentals, including a robust average Return on Equity (ROE) of 24.35% and healthy net sales growth, the company has reported negative results for the last three consecutive quarters, which has contributed to its recent price decline. Additionally, the stock's performance over the past year has been disappointing, with a return of -19.31%, and it has consistently underperformed against the benchmark indices over the last three years.
In the broader market context, Asian Paints has shown a short-term return of +0.61% over the past week, contrasting with a -1.12% decline in the Sensex, indicating some relative strength. However, the stock's recent performance is overshadowed by its longer-term underperformance, particularly with a -19.31% return over the past year compared to the Sensex's +3.26%. The falling investor participation, as evidenced by an 8.04% decrease in delivery volume, further suggests a lack of confidence among investors, which may be impacting the stock's price negatively.