Why is Asian Paints falling/rising?

As of 17-Jul, Asian Paints Ltd. is experiencing a decline in its stock price, currently at Rs 2,399.05, reflecting a decrease of Rs 11.35 or 0.47%. The stock has underperformed its sector today by 0.85%, trading within a narrow range of Rs 19. Despite being above the 20-day, 50-day, and 100-day moving averages, it is below the 5-day and 200-day moving averages. Over the past week, the stock has seen a return of -2.11%, while it has performed better over the last month with a return of +5.94%. However, the company has faced negative results for the last three consecutive quarters, with a significant drop in profit after tax and return on capital employed, contributing to its recent price decline. The stock's valuation appears expensive relative to its peers, and it has consistently underperformed against the benchmark over the last three years.
In the broader market context, the Sensex has shown a decline of 1.12% over the past week, indicating a relatively weaker performance compared to Asian Paints' short-term return. However, the stock has outperformed the benchmark over the last month, suggesting some resilience. The high institutional holdings at 27.81% may provide some support, as these investors typically have better resources to analyze the company's fundamentals. Despite this, the overall sentiment remains cautious due to the company's recent financial performance and its significant underperformance in the long term, which may be influencing investor behavior negatively.